The world is shifting towards mobile and it is vital to have your website optimized for mobile devices if you do not want to lose customers.
Mobile optimization means the proper display of your website’s content on mobile devices with different screen sizes. There are different ways to do this:
  • A redirect to a mobile version of the website. Make sure you redirect your visitors to a corresponding mobile page, when they access your site from a mobile device. To serve visitors the correct version of your website, use redirects based on user agents. (Remember that only a 301 redirect is search engine friendly).
  • Responsive website design. Google prefers mobile solutions that maintain the same URL across platforms, so it is better to make your web pages responsive. Responsive design means that you define a dynamic stylesheet that behaves differently based on a range of screen resolutions. This allows you to resize, move and hide elements to whatever extent.
The responsive design syntax looks like this:
@media (min-width: 1200px) {
.logo img { display:inline-block; }
.logo span { display:none; }
}
Using responsive web design can assist in optimizing your website for both visitors and search engines. First, you will retain a substantial part of the original user experience for whatever device. Second, you will serve one version of your website’s content on one domain only, which is good for SEO and prevents the accumulation of outdated content on a mobile version of your website.
One more thing that is important in the modern world of mobile search is the mobile page speed load. Mobile page speed is both important for your page’s ranking and user experience. Use the ‘Mobile Optimization’ report to be sure your landing page is optimized for mobile devices properly.
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