YouTube will fill in all of the stages of the Reach-Attract-Engage-Convert-Support marketing model. So pay attention to the ways you can use it.
YouTube Brand channel Create your own Brand channel that allows you to customize your channel to reinforce your brand identity. Brand channels offer a number of features that are not available on standard channels: custom images, demographic filters for better targeting, advanced tracking capabilities.
With customized brand channels, you can extend much of your own site towards YouTube by using custom channel gadgets. Using either flash or HTML/Ajax, you can integrate much website content and functionality within the YouTube gadget.
YouTube Promoted Videos
If you have videos you want to promote, YouTube Promoted Videos is a good option for you. It lets you drive traffic to your videos by promoting your video to the scores of YouTube visitors searching for videos. Remember that YouTube visitors tend to have a short attention span so your videos should not be longer than 5 minutes.
YouTube InVideo Ads
InVideo Ads appear for 15 seconds into the selected video, occupying the bottom 20% of the video player. If a user doesn’t click on the ad within 10 seconds, it minimizes for the duration of the video. If a user clicks on the ad a new player within the video is opened. To start your InVideo Ads campaign go to your AdWords account and click the “Rich Media” category at “Display ad builder” from the “New ad” drop-down menu on the “Ads” tab. Here you can complete the form with your ad details and upload your 480×70 image ad.
The process of ad creation is critical as each detail can greatly influence results. Continue to monitor, track, analyze and optimize your advertisements. Note that tracking the buzz around your brand is also very important through social media fields.