The video usage is a great method to promote your website in search engines.
What you need to know:
- Use keywords in headlines and video descriptions;
- Create backlinks on your video with your anchor texts. It is better to use 50% of exact and mixed keywords and 50% of keywords with your brand name, domain name or natural phrases like “click here”, “link here” and etc.
- Write 10 characters for video descriptions with your keywords.