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Make up unique meta descriptions for each page

Some tips how to create a right meta description:

  • Write unique meta description about 160 characters as Google shows the first 160 characters of a meta description.
  • Include one keyword into a meta description. Avoid keyword stuffing.
  • All meta descriptions must be informative and shows the main idea of a page.
  • Meta descriptions must be written for people, primarily, but not for search engines.
  • Use a brand name in your description, but not in each one. Avoid the usage of such words as free, cheap.

In Google Search Consol>Search Appearance>HTML Improvements>Duplicate Meta Descriptions you can check all meta descriptions and duplicate content