Set up a blog account with a blogging service or install a blog CMS on your domain.
November 29, 2016
Optimize your blog and add SEO plug-ins to make your blog search-engine friendly.
November 29, 2016

Invest in blog design to make it look appealing.

A ready-made blogging CMS can be a great solution that saves you time and money, however you should be unique when it comes to your blog design, especially if you run a corporate blog. A blog’s theme is the first thing your visitors see, so you’d better keep away from using predefined themes that other bloggers may use as well.
If you don’t possess web design skills, hire a good web designer to create a blog template for you. Make sure it is cross-browser compatible.