Monitor competitor brand names and social activity.
November 29, 2016
Connect your site and/or blog to social media channels.
November 29, 2016

Prepare your site pages and blog posts for sharing via social media.

Increase your linkability.
To optimize a site for social media, you will need to increase the linkability of the content. Adding a blog is a great step. You can also create white papers or ebooks or even simply aggregate content that exists elsewhere into a useful format. Your visitors should want to link to your content.
Make tagging and bookmarking easy.
Use social media share buttons connected to bookmarking sites, social news sites, social event sites and other social media channels; add tagging options; add RSS feeds.
One of the most popular plug-ins of this kind is AddThis. AddThis is compatible with any website, most popular blogging platforms (Blogger, WordPress, TypePad, Tumblr), social networks (e.g. Facebook), most popular content management systems (Joomla! and Drupal), email newsletters, Microsoft Office Live and RSS Feeds.
Add share-this buttons at the end of each article, news or blog post, rather than creating one share button for the entire newsletter or blog.
Know how to target your audience.
You will have to understand both the subject matter and the community by living and breathing it. This is the only way to create content or marketing ideas compelling to a niche. Create ideas which resonate with your audience, and you can forge great relationships and build vital brand allies.