Now that you have decided on your blog theme and keywords, you can get to setting up your blog. To run your own blog you may choose between two options:
- take advantage of a ready-made solution that includes the blogging software installed with public hosting;
- download blog software, configure it yourself and have it hosted on your own domain.
If you want a quick and easy solution, set up a blog account with WordPress.com, Typepad.com, Blogger.com or any other blogging service. You want to have your blog on your main domain as a subdirectory and NOT a subdomain in order to get the most out of it’s SEO potential. To understand how important this is see this article, Don’t Have Your Blog on Your Main Domain? Big Mistake! If you are ready to take care of your blog configuration and hosting yourself, install a blog CMS on your domain. Use WordPress CMS or any other popular CMS for blogging. Note: You may want to buy an additional domain if you plan to run a blog on a separate domain, or install the blog in a separate folder of your existing domain. From an SEO perspective, it is better to have your blog in the folder of the company’s main domain. Traffic from the company site can transit over to the blog and quickly build up the blog’s authority.