As we are sure you’ve recognized, referral marketing is BEST done when it’s done friend-to-friend and when some kind of reward for the share is involved.
In fact, the best incentivized reward programs actually make your customers fall farther in love with your brand. How do you do this? By providing a reward or incentive that is related to your business, is easily attainable, and is going to provide some value to the person sharing your site or product to their friends. These shares turn into more exposure for your site which lead to more links long term.
Here’s a complete guide on how social referral marketing works.