All sorts of contests and conferences link to their sponsors. Companies can display their corporate or brand names or logos on event signs, buildings, equipment, programs, uniforms, or promotional materials. In addition event sponsorship is a way to reach a self-selected audience, hopefully interested in purchasing the company’s products or services.
Become a sponsor of an event and provide your site details to be posted on the event’s site. Interact with the guests: take part in discussions, exchange experience and share contact details.
Tip: You can write up a brief blog post summarizing the event you’ve attended, add a Flickr slide show or YouTube video recapping the event. It’s also good to feature quotes from industry leaders who visited the event. This post may become viral and bring good links.