Assemble a smart list of relevant search words (aka keywords) that your target audience is using to locate your products and services.
November 29, 2016
Spy on your competition to get more suggestions on related keywords.
November 29, 2016

Use the Keyword Suggestion Tool to expand your keyword list with related phrases.

When choosing your keywords it’s very important that you do your research. So, before you optimize your site use our Keyword Tool to get keyword suggestions you haven’t thought of yet. This tool will help you understand the different keywords for your industry so that you don’t accidentally target the wrong keywords.
For example, if you sell all types of dresses online, you would use this tool and realize that you may want to add the following phrases to your list to be sure to catch all of the potential traffic:
black dress, evening dresses, plus size dresses, cocktail dresses, formal dresses, party dresses, maxi dress, summer dresses, designer dresses, white dresses, mother of the bride dresses, sun dress, strapless dresses, vintage dresses, long dresses, dresses for sale, dresses online.
Keywords are the foundation of your optimization and future search engine rankings. If you feel you need a little more explanation into keywords read The Ultimate Keyword Primer for a quick tutorial.