Guest blogging can be an effective way to gain one-way inbound links. It’s also a common and useful practice to increase targeted Web traffic to your site. However Google now identifies differences between spam and organic guest blogging content.
To avoid Google penalties, be sure to follow some guest blogging rules:
- emotional issues
- Choose thematically relevant blogs to contribute your posts to. Spam content usually doesn’t match the subject of the blog itself.
- Avoid overly keyword rich anchor text. Natural links rarely contain exact keyword phrases you optimize your webpage for.
- Choose topics you are a real expert in. Only high quality guest blog posts bring you traffic and increase your readership/conversions.